Smart Video Monetization & Marketing

With Kaltura, publishers and service providers can monetize video content in various ways: advertising, marketing, monthly subscriptions, and single transactions. Our smart video monetization suite includes all the tools to run a profitable video business. In addition to the ability to display advertising or charge users, Kaltura has tools to increase revenue and retention by measuring viewability, tracking revenue, and creating effective marketing campaigns.

What is Video Monetization?

Video monetization is the making of video into a profitable asset. Video services may be ad-based, pay-per-view, donation, or subscription based.

Video Marketing and Advertising (AVOD)

Gossip Site

Target viewers with ads on live streams or VOD and across multiple devices such as mobile, PC, connected devices, and set-top-boxes. Kaltura’s video player integrates with any IAB (Interactive Advertising Bureau) VAST-compliant ad network and displays all popular ad formats. Kaltura’s player is integrated with more than 60 ad servers.




We support both VAST and the Google IMA3 standards.

Standard Features
  • VAST 2.0 & 3.0
  • VPAID 1.0 & 2.0
  • Ads on mobile using Kaltura's HTML5 player
  • Pre-rolls, mid-rolls, post-rolls, ad pods
  • Skip and non-skip options
  • Ad overlays, companion ads
  • Interactive VPAID
  • Google IMA3 tags
  • Makes video ad requests to DoubleClick for Publishers (DFP), the Google AdSense network, or any VAST-compliant ad server
  • Linear ads and overlays and companions
  • Active View detection
  • Content Awareness
  • Frequency caps
  • Competitive exclusions
  • Reports metrics to the ad servers


Supported ad networks include:

Ad networks





Video Monetization Subscriptions (SVOD)

Create a constant revenue stream with recurrent subscriptions. Offer your entire video library or just exclusive content as part of a subscription service, and bill using in-app purchase or through your own billing gateway.

Subscription offer customization options include:

  • Billing rules (set price, price increases after an intro period, etc.)
  • Free trials and discounts
  • Unique coupons
  • Usage rules (number of watched videos per month, limit concurrent devices, limit concurrent streams, etc.

Video Monetization Transactions (TVOD)

Offer movies, TV show episodes, live events, and other videos for sale and rental. Set variable pricing based on video quality (SD vs. HD) and allowed viewing period (48-hour rental vs. sale). With Kaltura, transactions and rentals can be shared by different users within the same household.

To ensure maximum security for premium content and comply with Hollywood studio standards, viewing rules can be set as part of a DRM profile.

Video Player Syndication

Get additional eyeballs and increase ad- and marketing-based revenue with a video player that is easy to syndicate on partner websites and applications.

Content Distribution

Take advantage of our Distribution Module to easily distribute content to your channels, like YouTube, Hulu, and DailyMotion. Content is distributed along with thumbnails, metadata, ad break cue points, and more. Learn more.